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The beauty influencer who started the viral trend, Jools Lebron, told "CBS Mornings" about the inspiration behind her por demure video — and what the word represents to her. "Your demure is The original 'very demure, very mindl' TikTok video featured Jools Lebron. To make a long story short, the "very demure, very mindl" trend on TikTok began with a woman named Jools Lebron . About. Very Demure, Very Mindl is a viral video and catchphrase porized by TikToker Jools Lebron, aka @joolieannie. The

TikToker posted a series of videos about how to look "demure" at work in early August 2024, including one in which they said, "See how I do my makeup for work? Very demure, very mindl."The videos set off a TikTok slang trend in the following days in which people The term 'demure,' once ociated with modesty and reserve, has seen a resurgence on TikTok, driven by a viral video from TikToker Jools Lebron. Originally Discover how the "Very Demure, Very Mindl" sound transformed a creator from near

obscurity to a TikTok sensation. Gaining traction as the Very Demure, Very Very demure, very mindl," Jools Lebron, @joolieannie on TikTok says in the video that has since gone viral. The video posted by Jools, on Aug. 5, has garnered over 35 million views on TikTok and @thisiskatiemac very demure, very mindl #demure #verymindl @Jools Lebron ♬ original sound - katie MAC The trend went viral largely due to Jools and her impeccable meme timing and cadence. As TikToker @noahkaibmusic put it, Jools's

video begged for a remix the day it was posted, a promise that was lfilled by TikToker @casadimusic's TikTok's 'very demure, very mindl' trend went viral thanks to Jools Lebron a.k.a. @joolieannie.The phrase started picking up traction in early August when Jools posted a video with the caption Very demure, very mindl," she says in a video posted on Aug. 5. "I don't look like a clown when I come to work. I don't do too much, I'm very mindl while I'm at work." Within one week, Jools's video has had

over 7 million plays and 800,000 likes, with a catastrophic number of trending videos using her 'very demure, very mindl' voiceover. Here is the original video of Jools Lebron talking about being demure and mindl. @joolieannie. #fyp #demure ♬ original sound - Jools Lebron